Blog Posts

Forget the 'What' When Selling Wine

Wednesday, April 06, 2011 by Geoff McIntyre
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The vast majority of the market is made of people who won’t buy until someone else buys first. Sales take off when you get the early majority on side, but you can’t get there unless your message resonates with the early adopters. You can capture these people by switching your focus from what to why.
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Harvest the Benefits of Tax-Incentive Programs for Your Winery

Wednesday, March 30, 2011 by Geoff McIntyre
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Running a winery is demanding and understanding the business of wine can be a full-time job. But to be successful, you need to tend to your business plan and tax situation as much as your winery. Knowing what tax-incentive programs are out there allows you to make informed business decisions and grow your operation.
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Motion 601 Has Legs

Wednesday, March 16, 2011 by Geoff McIntyre
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Motion 601 may finally allow world-class Canadian wine to flow from coast to coast and open the doors to increased revenue for wineries.
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