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When veteran sales executive Jacques Amiel recognized a need for a high-end, full-service appliance distributor in Quebec in 1980, he pulled out all the stops with Amiel Distribution. Today, the Laval-based company, now called Distinctive Appliances Inc., is known as much for its state-of-the-art brands as for its dynamic brand and product marketing support, complete after-sales service and capacity to work with retail as well as high-density residential construction sectors.
Its 2017 acquisition of Corbeil Électrique expanded Distinctive Appliances' reach, adding a 32-store retail home appliance chain in Quebec and Ontario. “Our mission is to make the appliances we use every day in our homes exiting and dynamic, to always be innovative and trend-setting for the North American appliance market,” says Anthony Amiel, second generation leader of the evolving family enterprise.
The distributor attributes its continued success to embracing technology within all levels of operations and its collaborative approach with clients, from providing marketing trends to manufacturers and residential developers to meeting end-user demands for innovative appliances in a cost-effective manner.
Distinctive Appliances Inc. and MNP have worked together on the company’s tax and growth strategies for more than a decade. MNP helped by structuring and negotiating its acquisition of Corbeil Électrique Inc., managed cross-border compliance issues as the company expanded its borders and helped successfully negotiate an emotionally charged inter-generational transition of leadership.
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