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The beer industry is bustling right now, filled with new customers, new beers and new opportunities. As a result, the brewery industry is also attracting a lot of interest, from people wanting to start their own breweries to investors looking to support the growth.
One of the critical things to ask when entering the industry is: Who is my customer?
If you’re starting a brewery or looking to expand your existing operation, you must carefully consider this answer. It’s often not nearly as simple as it sounds.
Most companies who enter the ‘craft’ beer industry make the assumption that the craft beer drinker is their target customer. That may be true, but quite often that is far from reality. Take time to consider the following things:
Creating a well-researched business plan and understanding your beer, your brewery and your customer will really open doors for you.
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