MNP coffee mug

MNP Presents: B.C. Business Owners Series - Marketing Your Business in the Midst of COVID-19

November 12, 2020

MNP Presents: B.C. Business Owners Series - Marketing Your Business in the Midst of COVID-19

Synopsis
2 Minute Read

Find out how shifts happening as a result of the global pandemic are impacting digital, content, influencer and advocacy marketing.

Insight
Agility Webinar Private Enterprise Technology, Media and Telecommunications

For some, the pandemic has opened new doors and created unexpected opportunities. For everyone else, the name of the game is survival.

Should you spend more or less? How do you manage your staff? Pivot, or stay the course? To answer your questions, we’ve assembled a diverse panel of seasoned marketers to provide their insights after eight months of navigating the pandemic.

Moderated by MNP’s Katri Ulmonen, Partner and B.C. Leader of MNP’s Technology, Media, and Telecommunications group, the on-demand webinar tackles the shifts happening in digital, content, influencer and advocacy marketing as a result of the global pandemic.

And while no one has a crystal ball, our expert panelists discuss which changes to marketing strategy are likely to stick around, and which ones are short-term initiatives.

Presenters:

Katri Ulmonen, Partner and B.C. Leader of Technology, Media, and Telecommunications

[email protected] 
Connect on LinkedIn

Warren Thompson, Co-founder and Managing Director of Ollo Metrics Digital Marketing Agency

[email protected] 
Connect on LinkedIn

Reagan Attle, VP of Marketing for Clio

[email protected]
Connect on LinkedIn

Robin Jones, Executive-in-Residence for Accelerate Okanagan

[email protected] 
Connect on LinkedIn

Takeaways:

Use this free resource from Ollo Metrics when planning out your next Facebook or Google Ads budget. This funnel calculation will help you determine how much you should budget on digital marketing based on how many customers you want. 

Insights

  • Performance
    Woman taking notes while on computer

    March 04, 2021

    Federal COVID-19 support program rates maintained

    The Canada Emergency Wage Subsidy (CEWS), Canada Emergency Rent Subsidy (CERS) and Lockdown Support programs will remain in effect to June 5, 2021 at the current rates.

  • March 03, 2021

    COVID-19 Response Plan - Ontario Government - Support for Canadians

    Ontario Government Support Program Tracker

  • March 03, 2021

    COVID-19 Response Plan - Quebec Government - Support for Canadians

    Quebec Government Support Program Tracker