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Making a Winery Attractive to Buyers


As a winery owner, you will most likely want to sell your business when you are ready to retire in order to see a return on the investment you’ve made in developing and growing it. In a perfect world, finding a buyer willing to pay top dollar would be easy. In the real world, it’s not. But there are things that you can do to prepare your wine business for a successful sale.

The first step is to start looking at your business as a product and developing a strategy to make it stand out among the crowd. To do this, you need to find out what buyers and investor look for when evaluating whether to purchase or invest in an estate winery.

Some of the factors potential buyers and investors evaluate in a winery are:

  • Land and location – Is the winery in the right spot with the right amount of land?
  • Cashflow – How strong is the business?
  • Brand – What will the buyer have to work with?
  • Transferability – How easy is it for someone new to take over?

It’s never too early to focus on these factors. Paying particular attention to these areas will not only improve your business today but will help you maximize value when you decide to sell.

To learn more about these factors and making your winery attractive to buyers, read my article, Selling Your Wine Business.