Blurry, blue view of an office

Addressing financial challenges as you begin re-establishing your dental practice

Addressing financial challenges as you begin re-establishing your dental practice

Minute Read

As dental services resume across Canada, these strategies will be essential for navigating the initial financial hurdles and returning to sustainable profitability.

While the COVID-19 pandemic had been keeping practices shuttered, dentistry is now re-opening in Canada. Many practice owners are worried about how restarting their practice might look from a financial perspective. Now is the time to consider steps that will optimize your practice finances, preserve cash flow and protect your practice as you work toward returning to full scale operations.

Maximize cash coming in

Anything you can do to keep money flowing into your practice right now will be critical. The return to full dental and recall services will take time, so we recommend reviewing opportunities for cash flows as follows:

Consider all sources of COVID-19 assistance ­— Government assistance is available for capital investment, wage support, rental relief and operating cashflow. Have you investigated how you can participate?

Collect cash — Politely reach out to patients and insurers who are currently in arrears on the payment of their accounts. Remember, you are owed the money because you did the work.

Review insurance policies — Find out whether your policies will cover losses related to the pandemic or other business interruptions.

  • Will your business interruption or personal overhead expense (POE) policies provide benefits while your practice was closed?
  • Are your life, disability and critical illness coverages adequate, in force and up to date?

Minimize cash going out

Whether or not your practice is presently open for business, you will likely have been paying many of your ongoing expenses. Make a list of all your fixed and variable expenses to get a global picture of where your cash flow will be going during the next several months to identify potential cost saving strategies.

Fixed expenses — i.e. Regular contractual expenses and payments such as rent, loan, lease payments, etc. that do not typically change whether you are open or not. Be mindful that putting off payments may result in penalties, additional interest or service charges — plus may damage your relationship with lenders or other service providers.

If you rent your space, consider discussing reductions in rent with your landlord, including the opportunity to take advantage of government programs that may assist them in this regard. As a tenant, your reduction in revenues resulting from your practice closure is a requirement for your landlord to access the Commercial Rent Subsidy.

Variable expenses — i.e. Expenses that are more likely to fluctuate with your practice revenues and therefore likely declined while your practice was closed but will resume once you reopen. It will be crucial to manage variable costs during the re-establishment process — most significant of which will include employee wages and dental supplies. It is critically important that you have an employee recall plan that you can tailor to the needs of your practice restart.

Other expenses— i.e. Discretionary expenses such as building repairs and maintenance, office dental supplies inventory, professional development and merchant visa fees. Review each expense category and determine which are currently necessary expenses or whether there is the opportunity to defer to a later date.

Certain expenses may not be mandatory or contractually required but may be in your best interest to maintain, including legal and accounting services, advertising and social media.

New Required Costs — COVID-19 may require your practice to undertake new expenses at opening, including additional personal protective equipment (PPE), etc. Social distancing may also require renovations to premises, mandatory sanitation processes or additional training for staff.

Review Existing Contracts — Evaluate your supplier relationships to ensure you're getting the best rates and terms for your current situation. Try to re-negotiate where possible, including:

  • Telecommunication services
  • Dental supplies
  • Equipment leases
  • Practice management software upgrades and licenses
  • Maintenance agreements

Manage your personal cash needs

Balancing the health and wellbeing of your practice and your personal financial needs is always delicate — even more so now that your practice will likely have limited funds coming in.

Personal budgeting — Visit your household budget to clearly identify your personal fixed and variable costs. Try to eliminate non-essential purchases and expenses where possible.

Also, if it's within your means to do so, try to eliminate as much household debt as you can and avoid charging anything to your personal credit cards or lines of credit that you cannot pay back immediately.

Work with your bank — Review your existing mortgages, loans and lines of credit with your lenders. Some are offering payment deferrals on outstanding debt. They may also be willing to re-amortize loans and / or revise terms.

Be mindful that there may be limits to what is possible; also, understand your bank will expect you to show them a realistic cash management and practice restart plan that they can be confident in. 

Prepare your operations for a successful re-opening

While you've received the green light to re-open your practice, it will likely be some time before things fully return to normal. Your patients and staff need to trust you have taken adequate steps to protect their health and safety while delivering the same standard of service and care they expect. You also need to prepare your practice for a significant reduction in patronage for the foreseeable future.

The following steps are critical for establishing trust, maintaining profitability and managing expectations as you adjust to your new normal.

Safety measures — Take proactive measures to reduce viral spread among patients and staff, including:

  • Increasing sanitation and disinfection measures
  • Restricting number of staff and patients in the clinic and facilitating physical distancing
  • Providing adequate PPE
  • Implementing COVID-19 screening measures (e.g. questionnaires)
  • Implementing travel restrictions

Scheduling adjustments — Prepare for the re-establishment of your practice by adjusting how you resource your clinic. This includes understanding how:

  • Safety measures will affect the number of patients you see every day and have in the clinic at any given time
  • The financial impacts of COVID-19 will affect patients' ability to afford dental services
  • You need to schedule technical and administrative staff over the coming months to balance workload and cashflow

Client and staff communications — Be clear, concise, consistent and confident in the way you roll out your new normal to staff and patients. Take steps to:

  • Fully explain all safety and hygiene measures you've put in place, both verbally and in writing
  • Outline what services you will and will not be providing through each phase of your clinic re-opening so staff and patients know what to expect
  • Remind clients of the importance of dental hygiene and encourage them to keep up with their regular and emergency appointments
  • Help staff members understand the reasoning for scheduling adjustments and the proactive measures you're taking to protect their health and careers

A checklist to consider

Plan to recover. Your success will be determined by your preparation, implementation and your ability to adapt to the unexpected.

You will need to consider:

  1. Investigating new ways to run your Practice.
  2. How a staffing strategy can help minimize wage costs and maximize flexibility over the next year or two and enable you to best meet the needs of your practice restart. 
  3. How your staffing strategy will also manage your exposure to severance liabilities.
  4. How to adapt and change scheduling of patient procedures for the new safety protocols.
  5. Providing a documented practice health and safety policy for employees and patients.
  6. How to access the expertise of others to assist with the re-establishment of your practice.
  7. Prepare to be surprised. There will be more to learn as we move forward.

To find out how MNP can help your dental practice navigate uncertainty and persevere during this unpredictable time, Click Here to contact one of our Professional Services Advisors in your region.

Learn more at MNP's COVID-19 Business Advice Centre

Strategies and tools to help your company navigate the coronavirus crisis, stay resilient and take the next steps towards recovery.


  • Performance

    April 17, 2024

    Conflict in the workplace: the ripple effect on small businesses

    Conflict in the workplace can impact small businesses, affecting team dynamics, productivity, and company culture.

  • Confidence

    April 17, 2024

    Following these steps will protect your practice value if emergency strikes

    You can’t predict the future, but building a plan helps to keep your business protected.

  • Performance

    April 16, 2024

    Software in British Columbia: Taxation in perpetual motion

    What software is taxable in British Columbia for PST purposes? Discover the changes introduced in the province’s 2024 budget.