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Questions about the future often keep business owners up at night, wondering things like: how do I keep my best employees from going over to the competition, when is the right time to exit, and what will happen to my business when I step back or move on?
In B.C., concerns about maintaining key employees are particularly relevant as mega projects further increase the demand and competition for skilled labour. One way to secure key employees, while at the same time building long-term value for your business, is through an Employee Share Ownership Plan (ESOP).
Sharing the Gains – and the Pains
An ESOP is a program that allows employees to acquire an ownership interest in the company. It can take a variety of forms - equity shares, share options, stock appreciation rights or some combination - but the basic premise is that some or all employees share in the risks and rewards associated with owning the company.
The advantages of an ESOP include attracting and retaining key employees, motivating owner-employees to improve productivity and efficiency and increasing the value of the business for the benefit of old and new owners. You also get to choose the people who invest in the company - people who share your values, are imbedded in the culture and bring hands-on experience.
Employee share plans are common in industries where much of the value of a company is derived from its people. Margins can be thin in the construction industry, so if you can attract, retain and motivate more productive people, it makes a difference.
There are numerous options and characteristics that can be defined to create an ESOP to fit the unique needs of a company. Owners and employees are consulted, and numerous factors are considered in developing an ESOP design. A critical first step in setting up an ESOP is to determine eligibility criteria for who could own shares. Other key considerations include the desired level of participation for each type of employee, methods for entering and exiting the ESOP and special incentive programs.
It might sound simple and straightforward, but ESOPs typically don't happen without a few challenges. Mostly, there is apprehension because owners, employees, or both, have trust issues. Owners fear employees will interfere with their decision-making. Employees fear the owner will take advantage of them or they could lose their investment. It is the job of the ESOP designer to ensure all areas of concern are addressed and properly explained to both owners and employees.
Case Study: Using an ESOP as part of a transition plan
Let's look closer at the potential application of an ESOP using an example:
ABC Construction Company wanted to set up a retirement plan for its five founders that could be phased in over a 10-year period. They needed a way of transitioning ownership to a new group of people, while paying off the original owners as they departed the company at different times.
The model that was settled on was fairly common: ABC decided to sell most (90 percent) of the shares to three key managers, then offer another 10 percent to selected employees under an ESOP holding company. Shares would be offered to employees who had achieved a pre-determined level of responsibility within the company, demonstrating a level of leadership. Employees also had to have been with the company for at least two years (to indicate stability).
The employees contributed 25 percent of the share value in cash. In succession, with owners who need to be paid out, the 25-percent down payment is a way of getting cash immediately. The remaining 75 percent of the share purchase was financed by an outside lender.
As a result of the ESOP, the company was able to affect a smooth transition to new ownership while retaining its best employees, and secure immediate financial benefit to the founders.
While this example highlights a private company, ESOPs can work for companies of all sizes and industries, and in both private and publicly traded companies. For public companies, an ESOP is simply a different form of bonus or pension compensation. In the private sector, sharing of ownership is usually more interesting because the employees are more closely involved and able to contribute to the success of the company.
Most project contracts are structured around meeting deadlines, with penalties being levied against the contractor if timelines aren't met. ESOPs provide an incentive to keep on time and budget because the rewards are personal. When the people managing the project are invested in the company, they are more attentive to delivering quality and spending time and money efficiently, as the success of the project reflects directly on the value of the company and their investment in it. Not surprisingly, companies that successfully implement an ESOP typically experience much lower turnover and increased profit margins.
There are also significant tax implications and savings for both the original and the new owners, such as:
Ownership Changes Everything
Studies consistently show ESOP companies outperform non-ESOP companies in virtually every important measure. An ESOP could be an invaluable method for a company to attract, retain and motivate key employees by engaging them as owners. It can also help develop new leaders and, when the time comes, facilitate an ownership transition that retains the vision, the values and the legacy of the departing owner.
From the employee's perspective, the benefits of an ESOP include:
When done properly, the ESOP will increase company growth and profitability while providing both old and new owners with greater personal financial success and a far more interesting and enjoyable workplace.
There are, of course, some costs associated with ESOPs. Implementation of the ESOP involves translation of the design into legal documents, valuation of the company to determine the appropriate price for the shares and informed decisions by employees regarding their level of participation. The company then has the ongoing obligation to administer the ESOP in accordance with the legal documents and in the spirit of the ESOP design.
Done without enough thought and preparation, an ESOP can have disappointing results.
It is critically important for the owners to clearly define their objectives and ensure the ESOP is designed accordingly. Usually it is a good idea to include the potential investors in the design process, to consider their interests and help ensure all participants understand the objectives and the features of the ESOP. Equally as important is ensuring that all potential investors are completely informed about the ESOP including the roles and responsibilities of all parties and all possibilities, favourable and unfavourable.
You want to ensure you attract the right people and for the right reasons. This means focusing on team members who are committed to the company's long-term success, are experienced, believe in the company's values and culture, and are capable of leading the company in bad times as well as good. You want people who will be real owners, not just employees – and that takes time and dedication.
Before engaging in an ESOP, owners and employees should always seek independent legal, tax and investment advice about how the proposed plan would impact them personally. To learn more about how MNP can help you design an Employee Share Ownership Plan, contact your local MNP Business Advisor.
About MNP’s Real Estate and Construction Services
At MNP, we believe in being your partner in business. That’s why all sectors of the real estate and construction industry across northern B.C. rely on MNP for industry-specific expertise and services that go beyond traditional accounting and tax. From project structuring and tax minimization to asset protection and succession, our Real Estate and Construction team looks at your operation from all angles and develops personalized strategies to help you succeed.
Prince George, Quesnel and VanderhoofAndrew Adams, CPA, CAPartner, Private Enterprise250.596.8311[email protected]
Williams LakeKane Fraser, CPA, CAPartner, Private Enterprise778.412.4200[email protected]
Terrace and KitimatMichael Johnson, CPA, CAPartner, Private Enterprise250.635.4925[email protected]
Fort St. JohnPeta Best, CPA CAPartner, Private Enterprise250.794.5105[email protected]
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