Understanding The Canadian Cannabis Act
It's a Post-Cannabis Act Environment
On October 17, 2018, the federal Cannabis Act came into effect, outlining the permitted and prohibited marketing activities in the Canadian cannabis landscape. As Canada approaches the second wave of legislation that legalizes cannabis concentrates and edibles, licensed producers (LPs) are entering a new market of products. This means new packaging, marketing campaigns and promotion strategies. The Cannabis Act has left many LPs asking what’s possible in a highly-regulated environment.
To clear the smoke, MNP has partnered with David Perruzza from Rouge Media to address the grey areas of the Act and how to properly navigate through the Canadian cannabis industry.
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