Understanding The Canadian Cannabis Act

It's a Post-Cannabis Act Environment

On October 17, 2018, the federal Cannabis Act came into effect, outlining the permitted and prohibited marketing activities in the Canadian cannabis landscape. As Canada approaches the second wave of legislation that legalizes cannabis concentrates and edibles, licensed producers (LPs) are entering a new market of products. This means new packaging, marketing campaigns and promotion strategies. The Cannabis Act has left many LPs asking what’s possible in a highly-regulated environment.

To clear the smoke, MNP has partnered with David Perruzza from Rouge Media to address the grey areas of the Act and how to properly navigate through the Canadian cannabis industry.

Question form

Insights

  • Confidence

    June 12, 2025

    Building boldly, staying true: How Margaret Coons grew Nuts For Cheese into a standout brand

    Margaret Coons, founder and CEO shares how she scaled Nuts for Cheese from a farmers’ market stall to a nationally recognized brand, offering insights on growth, innovation, and building a values-driven business in the health food space.

  • Agility

    May 28, 2025

    From trend to transformation: What AI really means for F&B businesses

    AI is already transforming food and beverage. Learn where to start, what to watch for, and how to apply it in ways that deliver real value.

  • Confidence

    May 26, 2025

    A legacy rooted in integrity: How Brar’s expanded while staying true to their values

    Discover how a leader in Canada’s ethnic food market, Brar’s, leveraged a breakthrough strategic tax plan to drive growth while staying true to its roots and navigating complex challenges.