Craft beverages

Canada’s dynamic brewing industry is evolving at a rapid pace. From the biggest multi-billion-dollar companies to local craft breweries, significant growth over the last decade has been marked by stiff competition and changing consumer preferences.

More options on shelves have made it vital for all breweries, from those just starting out to those that have been operating for decades, to set themselves apart from the rest.

Declining beer sales at a national level, increased market saturation, and increasing cost pressures have inspired innovation and pushed many breweries into the canned cocktails, non-alcoholic beers, and sodas space.

Managing growth, increasing profitability, and streamlining operations are at the core of what MNP’s team of specialists work to achieve for clients in the craft beverages space. From helping deliver industry expertise to offering scalable solutions to enhance business operations, MNP advisors can turn dreams into reality for breweries of all sizes.

How we can help

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Understanding your business’ financial performance, strategies, and goals is vital to ensuring risks are mitigated and opportunities are pursued. MNP’s team can ensure you are leveraging your financial performance to make sound, data-driven business decisions in real-time.

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Within the wide range of services MNP’s consulting team offers, many craft breweries find benefits in business and strategic planning to support the start up of a craft brewery or throughout a phase of growth for established businesses.

Tax and compliance

Whether it’s annual compliance procedures such as audits, reviews, or compilations, MNP’s tax team will ensure you’re meeting deadlines on returns and that you’re using the right corporate structure to get the most out of your business.


Digital solutions

From tracking production and scheduling to real time cost analysis, an Enterprise Resource Planning platform can provide an all-in-one view of your business and look at it’s data in a new way. MNP’s team will help you get started and understand how the program works while offering support along the way.

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Corporate finance

Mergers and acquisitions are very complex transactions. Whether it’s assistance in selling your brewery, sourcing financing to fund your growth strategy, due diligence on an impending transaction, or other M&A activity – you require innovative and effective corporate finance solutions tailored to your specific needs.

Market trends

Here are a few of the ongoing, and persistent trends, we’re seeing across the industry:

  • Alternative beverages including ready-to-drink cocktails, seltzers, and non-alcoholic beers are placing pressure on craft beer markets across Canada.
  • Mergers and acquisitions are accelerating among craft breweries to increase market share, differentiate into new markets, improve purchasing power, and boost margins.


  • December 06, 2023

    Planning for long-term success in your craft brewery

    Whether you’re hoping to grow your brewery or position the business for sale down the road, setting yourself up for success means looking ahead.

  • October 23, 2023

    Managing your craft brewery’s cash flow amid economic uncertainty

    Careful analysis and control make improving cash flow possible despite difficult and unpredictable times.

  • October 16, 2023

    Five ways to boost efficiency at your craft brewery

    How to bring your goals to life and increase your profits with teamwork and a shared vision.

Contact Our Craft Beverages Teams

Glenn Fraser CPA, CA, MBA

Senior Vice President, Private Enterprise

Glenn is a member of MNP’s Private Enterprise team in Toronto. Glenn brings more than 25 years of experience to his role proactively serving privately held and owner-managed businesses in a variety of industries. In addition to assurance and tax compliance, he helps clients with business strategy, financing, tax strategy, and succession planning.

Prior to his current role, Glenn was the Vice President and National Leader of MNP’s Food and Beverage and Cannabis team. Glenn was also a member of the Firm’s Board of Directors from 2015 to 2022. 

Glenn is an active community volunteer with a long history of board appointments with several charities, including Childhood Cancer Canada, where he served as board chair for more than a decade. 

Glenn earned a Master of Business Administration (MBA) from York University. He is a Chartered Professional Accountant (CPA), qualifying as a Chartered Accountant (CA).

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